His life as an innovator, artist and proud Mexican entrepreneur is at the core of our brand identity, marketing and social presence. He represents a deeply authentic Mexican identity as a founder, renaissance man and fun lover.

He has lived amongst the community of elite Mexican cuisine for over 20 years and is lovingly known as ‘El Impostor’. Growing up on the doorstep of Tequila, Guadalajara, the industry has been a constant through his life. He is known to many of the prominent people, who have dedicated their lives to the tequila, mezcal and raicilla industries,  as a close friend.

The ambition and drive to create these brands comes from pure passion. His choices of Cascahuin for AD, there is no finer distillery of tequila and Autentica whose commitment to exacting the profile of our tequila had them create 19 samples over 2 years. All of which speaks to what is expressed in the most important part of our brand, the liquid.

As the Impostor says, ‘our celebrity is in the bottle.'